Tag Archive | "marketing"

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Social Marketing

Posted on 18 March 2008 by mmloban

Title:  Social Marketing: Theoretical and Practical Perspectives
Authors:  Marvin E. Goldberg, Martin Fishbein, Susan E. Middlestadt
Publisher:  Lawrence Erlbaum (May, 1997)
ISBN-13:  978-0805824995

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Social marketing

Posted on 18 March 2008 by mmloban

Title: Social marketing: improving the quality of life.
Author: Kotler, Phillip
Publisher: Sage Publications, Inc (June, 2002)
ISBN-13: 978-0761924340

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Marketing to the Social Web: How Digital Customer Communities Build Your Business

Posted on 15 March 2008 by mmloban

Title:  Marketing to the Social Web:  How Digital Customer Communities Build Your Business
Author:  Larry Weber
ISBN-13:  978-0470124178
Publisher:  Wiley (June 22, 2007)

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